jeane+jax Announces The Launch of The LIBRA Collection featuring MIRUM®
August 12, 2024 — jeane+jax, renowned for pioneering in the sustainable fashion industry for years, is excited to announce the launch of its latest collection LIBRA featuring MIRUM®; a revolutionary plant-based, plastic-free leather alternative. “We are thrilled to collaborate with NFW and Veshin Factory,” said Silvia Gallo, CEO and Founder of jeane+jax. “Their commitment to sustainability and quality aligns perfectly with our mission to create luxury, cruelty-free fashion.”
jeane+jax aligns with a total ethics fashion model, taking into account the well-being of people, animals, and the planet. This holistic approach ensures that everything behind the company and its designs is ethically sound, from sourcing materials to manufacturing and distribution. By prioritizing fair labor practices, cruelty-free materials, and environmentally friendly processes, the brand sets a high standard in the fashion industry. jeane+jax is proving that it is possible to create high-quality products without compromising on ethics.
The LIBRA Collection, derived from the desire for balance in all aspects of life, showcases the HOPE and HARMONY bags, each carrying a powerful message. The HOPE bag symbolizes a hopeful future driven by sustainable choices, while the HARMONY bag represents the aspiration to live in harmony with the planet. Both bags embody jeane+jax's vision for a world where fashion does not come at the cost of the environment, merging luxury with sustainability seamlessly.
Veshin Factory
Veshin Factory specializes in the OEM and ODM production of luxury bags, shoes, and accessories, underpinned by a philosophy of giving back, transparency, and raising consciousness. Renowned for its expertise in sustainably progressive design and manufacturing, Veshin focuses on next-gen alternatives to traditional, animal-derived materials. The company's commitment to ethical practices and conscious production resonates with brands like jeane+jax and NFW, emphasizing a partnership built on shared values of quality, transparency, and sustainability.
MIRUM® by NFW
MIRUM® is a plant-based leather alternative engineered by NFW to be durable enough for accessories, footwear, and upholstery, yet able to return to the earth safely at the end of its useful life. MIRUM® combines natural rubber, plant and mineral pigments, plant oils, and NFW’s patented plant-based curative, offering a sustainable solution that aligns with the earth’s material and nutrient cycles. NFW is a biomaterials innovation platform focused on creating plastic-free materials that adhere to their three Ground Rules: Start well. Stay clean. End well™. NFW supports a range of industries, from fashion and footwear to automotive and upholstery, by embedding their technology into existing supply chains. This enables iconic global brands to design and scale products with high-performance, naturally circular materials, free from plastics. Learn more at nfw.earth.
For more information, please contact: info@jeaneandjax.com
